Marketing Strategy Vs Tactics
"How can we measure our marketing effectiveness?" is one of the most common questions we are asked. This also explains why often organisations spend thousands on websites, email platforms, social media campaigns and advertising before they've answered a much simpler question: What are we actually trying to achieve? It’s more tangible to produce a thing: […]
Why we're sponsoring the Saltways Charity Film Festival 2026
We talk a lot about storytelling in charity marketing. It's one of those words that gets used so often it starts to lose its meaning, thrown into briefs, sprinkled through strategies, nodded at in workshops. But when storytelling is done well, with integrity, with real voices at the centre, it's still one of the most […]
Activity Isn't Strategy
But even this ‘return’ is missing out a step: strategy, planning, then implementation. Or, as we like to say, Thinking, Planning and Doing. We’re good planners. We have lots of ideas, plenty of creativity and valuable insight. But when we're missing the first step - a clear strategic direction, the overarching goal that drives us […]
How to Know If Your Marketing Is Working
Most law firms and professional services firms find it hard to measure marketing, not because they're doing it wrong, but because work arrives through a combination of relationships, reputation, and activity that plays out over months, not days. There is rarely a single source, and no single tool captures it all. But you can create […]
What is Your Strategy?
You’ve chosen to do it because you know where you want to position your business in relation to others. To mix my marketing models you might choose to be ‘stuck in the middle’, so sitting alongside your competitors quite contentedly and maintain your income, or scaling for growth, or to be so differentiated in what […]
Gap Analysis for Charities
Why Strategic Direction Matters for Charities and Community Organisations Organisations exist because they are meeting a need - or they create that need. Successful organisations continue to refine their proposition to further fulfil that need and find new ways to do it (i.e., market penetration, market development, product development). Sometimes, especially with charities, the strategic […]
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