Turning Reputation into Market Impact
Client
Biotech Sales
Location
United Kingdom
The company had been a trusted partner in the biotech and biopharma sectors for nearly 30 years, connecting leading innovators of specialist scientific instruments and equipment with forward-thinking research and development teams.
The challenge was to create a clear strategic plan that would guide the client’s marketing and brand activity. We focused on portfolio analysis to identify where the greatest opportunities for growth were, and on defining the areas where marketing would deliver the strongest return. This plan provided clarity on how to sharpen their positioning, build consistency across channels, and develop tools that made it easier for customers to explore products, request information, and connect with the team.
We have worked closely with this client as a long-term partner, delivering a series of initiatives to strengthen their brand and marketing infrastructure. We refreshed their brand and updated the visual identity to ensure consistency across channels. A new CRM system was introduced to support their sales pipeline, and we embedded content planning to align with their business goals, including webinars, conference programmes, and other key campaigns. Most recently, we launched a new website that serves as a central hub for their communications, making it easier for customers to engage with their products and expertise.
Most recently, we have introduced 'Colin', a mascot named after their founder, used to convey their key messages. See him in the image below or watch the video animation on their website.
We focused the client’s marketing on the areas delivering the highest return, prioritising growth opportunities and key audiences.
The refreshed brand drove stronger engagement across channels, while the sales pipeline system gave the team tools and accountability to capture opportunities efficiently.
Strategic content planning ensures every campaign, webinar, and conference aligns with their growth objectives.
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Increase Linkedin followers since 2023
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Increase in engagement time on their new site in the first 6 months
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Mascot designed to represent brand values + mission
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From legal to education to biotech — these are the stories we’re proud to tell. Explore how our strategic approach helped clients grow with clarity and confidence.
Launched Consultancy Startup
From legal to education to biotech — these are the stories we’re proud to tell. Explore how our strategic approach helped clients grow with clarity and confidence.
Increasing Candidate Applications
From legal to education to biotech — these are the stories we’re proud to tell. Explore how our strategic approach helped clients grow with clarity and confidence.
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