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We helped to strengthen and validate a client’s core proposition and then wrote a launch plan to take them to market.

We helped to strengthen and validate a client’s core proposition and then wrote a launch plan to take them to market.

Marketing for startupSmall businessStartup

Challenge

Promoted and Scaled a Small Business

A seasoned HR professional who helps teams adapt and thrive after significant changes in the business wanted a marketing plan to reach her prospective clients and provide the platform to scale her business. 

What We Did

Prepared a go-to-market plan for a HR consultancy startup

We tested and enhanced the client’s proposition by clearly demonstrating the value her company brings and focusing on the commercial benefits to her clients.  We defined the company’s brand positioning (including tone of voice) and ensured her existing marketing tools (website, LinkedIn pages) aligned.

Defined company's proposition Enhanced brand visibility Produced go to market plan

The Results

What We Achieved

We tested and enhanced the client’s proposition by clearly demonstrating the value her company brings and focusing on the commercial benefits to her clients.  We defined the company’s brand positioning (including tone of voice) and ensured her existing marketing tools (website, LinkedIn pages) aligned.

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