Through a clear strategy and consistent communication, we turned low brand awareness into measurable growth, boosting traffic, referrals and market presence.
Client
Litigation Funder
Location
United Kingdom
The client provides funding to people who need to pursue high-stakes litigation (with an associated ‘high price’ for the claim).
The client had good referral sources, but their brand awareness was very low, and they noticed other competitors ‘taking’ work that they felt should be going to them, based on their expertise and track record. We needed to ensure they were on the ‘radar’ to attract more work.
Brand awareness for this client was low. We developed a strategic plan that examined their market positioning and analysed how competitors were differentiating themselves. This gave us a clear picture of what was needed to stand out. The focus was on consistent, value-driven communication, content that informed and engaged, rather than empty ‘puff’.
Direct visits to the client’s website grew from an average of 184 per month to 1,387, while social media referrals rose from 34 to 163 per month. During this time, we introduced ways to track the value of professional referrals and created a campaign targeting Finance Directors, alongside a key referral programme.
+0
New website vistors compared with 184 previously
+0%
Increase in social media referals
Identified Gaps in Charity’s Services
From legal to education to biotech — these are the stories we’re proud to tell. Explore how our strategic approach helped clients grow with clarity and confidence.
Launched Consultancy Startup
From legal to education to biotech — these are the stories we’re proud to tell. Explore how our strategic approach helped clients grow with clarity and confidence.
Increasing Candidate Applications
From legal to education to biotech — these are the stories we’re proud to tell. Explore how our strategic approach helped clients grow with clarity and confidence.
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