We helped an ambitious remote-first law firm double revenue goals faster than planned - building the marketing team, defining brand values, and launching campaigns that brought in both clients and top legal talent.
Client
National law firm
Location
United Kingdom
This UK-based law firm was the first to offer a legal subscription model.
With ambitions to double revenue, attract 60 new lawyers, and boost conversion rates — they brought us in to set up their entire marketing foundation.
We built the internal team, captured their values in a firm-wide “Vision & Values” project, launched six targeted campaigns, and implemented HubSpot to drive measurable growth.
The founder wanted to double the firm's revenue within 3 years, while hiring 60 new lawyers and improving conversion from enquiry to client. Despite a strong culture and entrepreneurial leadership, there was no internal marketing structure, no CRM, and no clear employer brand to attract legal talent at scale.
We stepped in as an outsourced, inhouse marketing team and built the marketing function from scratch, hiring the team, defining culture, launching brand campaigns and activating systems that made growth measurable.
The firm exceeded its income targets 12 months ahead of plan. Website enquiries grew by a third in just six months, and the number of qualified leads tripled in two years. The internal culture project also helped drive talent attraction, bringing in 20 new lawyers within half a year.
This case shows how strategy, culture and execution, aligned with real business goals, can deliver rapid, measurable results. Marketing became a growth enabler, not just a support function.
Let’s talk about how we can help you scale, attract talent, and drive results.
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