We supported a firm with a strong history through a repositioning and brand refresh that helped to attract new work.
Client
Law firm
Location
United Kingdom
A regional firm with over 200 years of experience offering professional services to families, individuals and businesses of different sizes. They advise families from multiple generations and attract business both from the UK and overseas.
The firm had strong brand recognition locally and a steady flow of work; they wanted to reposition themselves to appeal to a different segment of their market. They also needed to modernise their marketing to reflect the diversity of their current and future clients, and update their overall image.
To reposition the firm and refresh its brand, we developed a new strapline and applied it consistently across all marketing materials. We launched a strategic video series campaign built around the strapline, showcasing real-life scenarios and the services the firm provides, helping them stand out from competitors and demonstrate their expertise. At the same time, we enhanced the website with engaging, informative content aimed at attracting high-value prospects, transforming it into a key business development tool.
Below is an image from the animation series we created for this client called 'Success Needs Planning'.
The strategic animation series helped the law firm stand out at events, conferences, and exhibitions, and was featured across marketing materials and client presentations.
Within three months, the campaign videos became some of the most viewed and engaged with content on the website. Firm members incorporated the videos and strapline into presentations at both local and international events, creating a memorable point of discussion that supported networking efforts. Publication ads also had a strong impact, with QR codes driving increased website traffic compared to previous campaigns. Overall, the campaign contributed to an increase in high-value work and attracted more cross-border and international clients than the previous year.
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