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Homepage Work Highlights Teacher Training provider: increasing candidate applications 

Attracting applications to a teacher training programme

Our client had three months to significantly increase the number of candidate applications onto their teacher training programme. We identified the priority target markets for them to reach in order to achieve the numbers required and then devised a campaign for them to be seen and heard in the right places.

Brand VisibiltyCampaignMarket Research

Client

School Trust and Teacher Training Provider

Location

London

A race against the clock

A respected teacher training provider for Primary schools, part of a schools trust within the London area. 

Challenge

Increase applications to teacher training
provisions before the new school year

They were facing a decline in applications, driven by limited brand exposure, industry trends, and a shrinking pool of interested candidates. Their primary goal was to boost both interview attendance and training registrations within three months, before the new school year was due to begin.

What We Did

Research and analysis - the key to unlocking potential

We analysed key target markets to uncover the reasons behind the application gap. Based on this insight, we developed a multi-channel strategy to raise awareness and drive sign-ups. This included banner ads, paid campaigns on Google and Meta, and SEO improvements to the website. On social media, we adopted a video-first approach, sharing testimonials to build trust and engagement with the target audiences.

Ran a multi-channel campaign Enhanced brand visibility Defined target audiences

The Results

What We Achieved

In a short time frame, our campaign delivered measurable results. Our strategy not only closed the urgent applicant gap but also revitalised the client’s online presence, highlighted the importance and value of the education industry and teacher training, and ensured the right message reached the right audience.

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