Our insights explore trends, tools and tactics shaping effective marketing. From practical tips to strategic thinking, we share ideas that help professional service businesses stand out and stay relevant.
Business 101
This was written following an interview I did with a really successful CEO of a law firm. He scaled, he sold, he’s doing ok! My measure of him wasn’t how much money he made but how the people felt about working in the business he had created. Not all cultures need to be written down […]
Marketing Strategy Vs Tactics
"How can we measure our marketing effectiveness?" is one of the most common questions we are asked. This also explains why often organisations spend thousands on websites, email platforms, social media campaigns and advertising before they've answered a much simpler question: What are we actually trying to achieve? It’s more tangible to produce a thing: […]
Why we're sponsoring the Saltways Charity Film Festival 2026
We talk a lot about storytelling in charity marketing. It's one of those words that gets used so often it starts to lose its meaning, thrown into briefs, sprinkled through strategies, nodded at in workshops. But when storytelling is done well, with integrity, with real voices at the centre, it's still one of the most […]
Activity Isn't Strategy
But even this ‘return’ is missing out a step: strategy, planning, then implementation. Or, as we like to say, Thinking, Planning and Doing. We’re good planners. We have lots of ideas, plenty of creativity and valuable insight. But when we're missing the first step - a clear strategic direction, the overarching goal that drives us […]
How to Know If Your Marketing Is Working
Most law firms and professional services firms find it hard to measure marketing, not because they're doing it wrong, but because work arrives through a combination of relationships, reputation, and activity that plays out over months, not days. There is rarely a single source, and no single tool captures it all. But you can create […]
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