What you can expect
We create a clear and actionable strategic marketing plan to reach our clients’ goals. The plans usually include methods to increase visibility, differentiate, and identify multiple sources for lead generation that move beyond word-of-mouth referrals (while retaining the very important role that word of mouth plays). A strategic plan that tells you what to do, where to show up, and how to grow.
The plan will look at your existing marketing infrastructure (where you have it). This means looking at the existing marketing tactics and tools, as well as any data you have to support what is working and what isn’t. We will also identify your key messages and make recommendations on where those messages may need to be sharpened and where they should be utilised. You don't need to be everywhere. Just be where your customers are.
If you don’t have a business plan, we will create one for you. If you do, we will start with that. Planning is the backbone of how we can help you and how you can enable others in your business to support your overall objectives.
The plan will include:
- Clarifying your core proposition and what truly sets you apart
- Defining your target audiences
- Reviewing what marketing you’ve done so far, and what’s holding you back
- Analysis of your competitors and market positioning
- Identifying opportunities beyond your existing network
- Set clear, measurable marketing objectives
From there, we build a strategic marketing plan with tactics across various marketing channels that give you the direction to help you reach your business objectives. We have worked with many law firms, biotech and professional services companies across various projects and marketing objectives. We would love to hear from you and see how we can help.
How Much Does it Cost?
From £5,995 GBP (excluding VAT) including meetings/workshops and the marketing plan document. Clients often ask us to present the plan to the whole business and provide a training session to help others identify their role in the plan and an action list.
