Law firms (solicitors and barristers) come to us for strategic guidance and support. We help put in place a business plan, where needed, which provides the framework for subsequent marketing plans for the practice/service areas. Often we lead the whole planning process, sometimes, we help ‘strength test’ what is currently in place and use that as a guide for decision making.
The strategic work comes first: understanding where you want to be and why. Then we create marketing campaigns or initiatives to help you achieve it. We often then follow through by supporting the implementation of those plans alongside the existing marketing team, if there is one.
Through conversations with our clients, we then create
We also provide training and guidance for lawyers and barristers to create their own personal marketing plans.
Examples of recent work
A More Focused Marketing Approach
We bring focus to your marketing by evaluating what is worth doing and what isn’t. Not by following the latest trends (although we utilise those where appropriate) but by understanding what works for your market and target audiences (your clients, your referrers). We market where your audiences are with consistent and regular messages about the value you bring.
The result is a marketing approach grounded in evidence, aligned with your strategy, and built for sustainable growth.
It depends on the number of practice areas in your firm/set and the number of different plans required. We can give you an indication fairly soon after the initial consultation.
Contact Alison for an initial conversation at alison.burdick@meritomarketing.co.uk
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