Charities often have ambitious goals but limited time, budgets and resources. Knowing where to focus, how to reach the audiences that matter most, and ensuring your organisation is seen and heard in the right places can be challenging without a clear strategic direction. We help charities define that direction through practical advice and support.
Our Strategic Marketing Workshop is the main way we work with charities, giving trustees, founders and leadership teams the space to step back, align priorities and create a clear framework for future planning.
If a workshop isn't what you're looking for, we're equally happy to discuss how strategic planning and support could help move your charity forward.
Our interactive workshop is designed for those who want to take time to focus on the bigger picture.
Together, we'll identify opportunities to strengthen how your charity delivers its mission, reaches the audiences that matter most, and makes the best use of its time and resources. Following the workshop, we'll develop a practical planning framework to help you prioritise activity, make confident decisions and move forward with clarity.
Why do I need a workshop to support long term planning?
To Uncover Your Challenges: We understand that you may be uncertain about reaching your desired audiences effectively or knowing how to focus marketing, outreach and fundraising efforts.
Provide Practical Guidance: We help you tackle these challenges with hands-on, practical guidance tailored to your charity’s size, needs and audience.
What you’ll get from the workshop
Interactive Workshop:
Tailored Planning Framework:
Confidence & Alignment:
How it works
Book your workshop: This is a half-day workshop, ideally in person but we can facilitate it online.
Participate interactively: Collaborative exercises designed to develop your teams understanding of the planning process.
Receive your planning framework: Following the workshop, we’ll produce and deliver your planning framework that you will be able to use as your decision making guide. This document will also set out the immediate actions required.
Our strategic marketing support is designed for charities that need expert guidance to tackle a specific challenge or develop a longer-term marketing strategy.
Working collaboratively, we'll take the time to understand your organisation, your goals and the audiences that matter most. Together, we'll identify opportunities, strengthen your communications and develop practical, achievable solutions that make the best use of your time, budget and resources.
Whether you need a strategic marketing plan, a brand or marketing audit, or support planning your next campaign, we'll provide clear recommendations and practical guidance to help your charity move forward with confidence.
Examples of our work can be found in our Work Highlights.
Strategic Marketing Plan
Every charity has a mission. A strategic marketing plan helps you communicate it clearly to the people who matter most, whether that's beneficiaries, donors, volunteers, funders or partners.
We work with you to understand your organisation, your goals and the audiences you need to reach. Together, we'll identify opportunities, explore what's working well and uncover the gaps that may be preventing your message from having the impact it could.
Our approach is structured but collaborative. It feels like a conversation, with practical exercises and thoughtful questions that help shape a marketing strategy that's realistic, achievable and tailored to your organisation.
You'll leave with a clear strategic marketing plan, complete with priorities, practical actions and a roadmap that you can implement yourself or with our ongoing support.
Brand Audits
Your brand is far more than a logo. It's how people recognise you, trust you and connect with your cause.
A brand audit helps ensure your identity, messaging and tone of voice consistently reflect your mission across every touchpoint, from your website and social media to printed materials, fundraising campaigns and supporter communications.
We'll review your existing brand, identify opportunities to strengthen consistency and provide practical recommendations to help your charity communicate with confidence.
You'll receive updated brand guidelines alongside recommendations to support future campaigns and communications.
Marketing Audits
Many charities are doing brilliant work but struggle to tell their story effectively. A marketing audit helps identify where your communications are working well and where there are opportunities to improve.
We begin by understanding your organisation, your objectives and the audiences you want to engage. We'll review your current marketing activity, communications and digital presence to identify strengths, gaps and quick wins.
Using these insights, we'll develop clear recommendations and a practical action plan that aligns your marketing with your organisational goals and available resources.
If you have an in-house marketing or communications team, we can also review existing skills, identify development opportunities and recommend where additional support or training could make the biggest difference.
Campaign Planning
Whether you're launching a fundraising appeal, recruiting volunteers, promoting a new service or raising awareness of an important issue, every campaign benefits from a clear plan.
We work with you to define your objectives, identify the audiences you need to reach and select the most effective marketing channels for your budget and timescale.
Before a campaign begins, we'll review your existing marketing assets to ensure you're making the best use of the resources you already have. Throughout the campaign, we monitor progress, adapt where needed and keep activity focused on achieving meaningful outcomes for your organisation.
Each workshop, plan or audit is priced dependent on your charity size and the current planning status. We can give you an indication of price after the initial consultation.
Whether you're ready to book a workshop or simply want to discuss your organisation's challenges and explore how strategic marketing support could help, we'd love to hear from you.
We can help you to develop a framework that lasts for years
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