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Strategic Marketing for New Business

DO YOU NEED HELP TO LAUNCH & MARKET YOUR NEW BUSINESS?

If you are a brand new business, we can help you have the best start with a strategic marketing plan to sharpen your value proposition and set you up for success. You will walk away with an actionable marketing plan with tactics designed to give you direction around your goals, market and resources.

Examples of recent work include supporting our clients: 

  • Setting up a new law firm from scratch
  • By producing a ‘go to market plan’ for a new HR Consultancy 
  • By creating a sales pipeline for a biotech company 
  • Developing a campaign to boost candidate applications (training company)
  • Opening a cheese shop in Greenwich (founded by a lawyer and financial advisor)

Contact us for an introductory meeting so we can discuss how we might help you.

Book a Free 20-Minute Marketing Consultation

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Ready To Launch?

We look forward to hearing about your new business and supporting you in taking the right steps toward growth.

Book a Free 20-Minute Marketing Consultation

What you can expect - go to market plan

Setting up a new business can be a challenge and we understand this is exciting but also a challenging step. Planning is the backbone of how we can help you to launch your new business and have strong foundations to succeed. We will help with a go -to-market plan that offers you expert guidance to validate your business model, refine your value proposition, and translate strategy into actionable marketing tactics that deliver measurable results.

The plan will look at your entire marketing infrastructure, your key messaging , target audience, website, referral network (if you have one), LinkedIn, social media, campaigns, and create a strategy that puts your exciting new business in front of the right people across the right channels. As a new business, you don't need to be everywhere. Just be where your customers are.

Strategic assessment 

We will do a strategic assessment of your business model, goals, and audience to ensure every element is strategically positioned for growth. Together, we will:

  • Validate your business plan, ensuring your idea, structure, and goals fit your target market.
  • Challenge and refine your value proposition by sharpening how your business solves real customer problems.
  • Look into your target audiences, their behaviours, and target personas

Turning strategy into action

We will explore the right marketing activities, channels, and next steps that make sense for your new business. You will receive a Go-to-Market Plan which is a practical marketing document you can immediately start implementing. If you prefer, we also offer an optional implementation service to help you put the plan into action. 

 


 

Who We Work With

We are marketing consultants who help founders, marketing directors, and owners launch and establish their new business with confidence through clear, strategic marketing that drives visibility and growth. We have experience across various sectors. However, we typically work with clients in the following sectors:

  • Professional Services including law firms, surveyors, accountants, and financial services
  • Biotech 
  • Professional Coaching and Training Providers
  • Retail 
  • Sports
  • Education

Who We Are


 

How Much Does it Cost?

£2,995 GBP (excluding VAT) and includes two private strategy sessions, and a bespoke Go-to-Market Plan.  

 

Testimonials

What Our Clients Say About Us

"Merito took time to really understand my business and asked great questions and as a result, suggested some enhancements to the brand proposition that truly elevates the business to a wider customer need and customer base" - CEO and Business Founder

"Your energy, support, and clear guidance have truly helped move us forward" - Head of Sales, BioTech Company

"Alison thrives with entrepreneurial clients open to change. She’s a joy to work with and a real asset to any business." - Marketing Director, Law Firm

Frequently Asked Questions

01

Are the meetings online or in person?

Most sessions are held online, making it easy for founders across the UK and beyond to participate. However, in-person sessions are also available depending on your location.

02

Do I need a finished business plan before we start?

Not necessarily. Many founders join us with just an idea or early-stage concept. We can help you to validate and strengthen your business plan before launch.

03

Can more than one founder attend?

Absolutely. We encourage all co-founders or senior team members to attend. There’s no additional cost for multiple attendees.

04

Can I record our meetings for future reference?

Yes, we are happy to record the session and share the recording with you afterward, so you can revisit it at any time for your reference.

05

Do you work with international small businesses?

Our main focus is on UK based businesses, but we have worked with many multinational companies. We are  equipped to support new businesses with markets in Europe as well as the Middle East (Dubai, Abu Dhabi, Qatar, and Saudi Arabia) — particularly those expanding from or into these regions.