Strategic marketing that not only sets your direction, but steers you there.

A strong brand evolves with the market, but its core purpose usually stays the same. Our brand audit ensures your identity and tone are consistent across all platforms, digital, print, and broadcast, and that your guidelines support your current and future marketing campaigns and communications.

You will receive a set of updated brand guidelines plus recommendations on any changes to your current marketing communications.

Our first step is to understand you, your target audiences (clients, peers, and competitors) and your business goals. We then review your current market positioning and undertake some audits to provide us with the insight to recommend changes that help you stand out.

The results of this analysis guide our recommendations in the strategic marketing plan that sets out your objectives, market positioning, potential campaigns, and a clear schedule of activity. You can choose to implement the plan yourself, or we can deliver it alongside you, ensuring every step aligns with your goals.

We are sometimes asked to evaluate the skills within a marketing team to identify where training might be needed or additional people required. We produce recommendations and provide guidance on how to implement them. 

A campaign plan focuses on a specific area of your business or responds to changes in your market, whether that’s reacting to a competitor or proactively promoting something you need to highlight.

Campaigns run for a defined period and are adapted as we go to ensure they meet your goals. We select the right tools based on your timescale and objectives, and we carry out a ‘light marketing audit’ to make the most of any existing resources that are already working for you.

Examples of our campaigns can be found in our ‘work highlights’.

We often work with professional services, where people are highly skilled in areas like biology, law, accountancy, or surveying. Many of these professionals don’t always enjoy the marketing tasks they’re asked to do, or can feel uncertain about them.

Our training courses help professionals feel confident being themselves while supporting the company’s broader goals. Popular sessions include networking and writing more effectively online, and we also offer a wider range of training for in-house marketing teams, particularly those responsible for creating plans and campaigns.

Learn more here.

Do you need help to market and grow your new business? 

If you are a brand new business we can help you have the best start with a strategic marketing plan that will help you refine your proposition and define your audience. This will ensure we recommend the right tools and channels to reach your markets. You will walk away with a clear, actionable plan designed around your goals, your market and your resources. 

Find out more.