It all began in 2020, when our founder, Alison, set out with a clear objective: to build a strategic marketing consultancy that stays with you beyond the 'big idea' and helps to deliver your goals with you.
Merito started in 2020, in the middle of lockdown, with quiet streets and no office in sight. Alison wanted to build something different: a strategic agency that would stick around after the planning was done. The early days were far from typical, no fixed desks, no IT department… just one team, one mission, and one boat.
2020 - The Beginning
Clear skies, quiet streets, long queues outside supermarkets… it was 2020. Merito was founded by Alison during lockdown, after more than two decades in professional services. Her vision: to build a strategic marketing agency that not only thinks but also does, staying with clients from planning through to delivery.
October 2020 - Setting Sail
By October, working from home had become the norm. Without the usual barriers of an office setup, Merito launched differently. The team and clients would meet regularly on Alison’s boat in Central London: sometimes hot, sometimes freezing, always fun.
2023 - A New Base
Everyone loved the boat but we had the offer to share an office with a PR agency near the Royal Courts of Justice so we moved in. And Alison reclaimed her boat!
Today - The Right Crew
Merito is now a tightly knit team, supported by a trusted network of specialists. With diverse professional and cultural backgrounds, we bring multiple perspectives, helping us spot opportunities and new ways of working that might otherwise be missed.
We’re a group of thinkers and doers with diverse skills and perspectives, united by a shared focus: helping our clients achieve their strategic marketing goals.
Alison is an innovator with a proven track record in professional services, leading results-driven marketing teams for nearly 20 years. Alison was previously Marketing Director at Kingsley Napley and a board member for 14 years.
As a Fellow of CIM, she uses strong marketing principles backed by buckets of creativity and flair to develop plans and strategies that are unique to her clients. She is inherently curious and asks a lot of questions.
Alison equips her clients and colleagues with the confidence and tools to develop the marketing and business development of any organisation, new or established.
Alison is also a trustee of a local charity, Wellbeing in the Weald.
When not working, Alison can be found on the beach or teaching yoga - often at the same time.
Nancy brings more than 30 years' experience across the education, engineering and public sectors to her role at Merito. Her career has included positions as a Teaching Assistant, Benefits Fraud Administrator and Executive Assistant, giving her a breadth of experience that enables her to adapt quickly and confidently to new challenges.
Highly organised, practical and approachable, Nancy keeps the business running smoothly with efficiency, wisdom and good humour. She is known for her calm approach and willingness to roll up her sleeves, taking the time to understand the details, find answers and solve problems before they become obstacles.
Nancy takes pride in delivering exceptional service and building strong relationships with colleagues, clients and suppliers alike.
Outside of work, Nancy enjoys making the most of the outdoors, whether that's getting her hands dirty in the garden or joining friends on coastal walks or at the gym.
Michael joined Merito Marketing after five years at Twitter (X), where he managed and led content projects for a wide range of clients across different industries.
He brings a strong background in marketing campaigns, content strategy, and paid digital advertising.
Michael is also our strategic sports marketing consultant. His experience includes working for the Italian Serie A, ITN Productions, Talksport Radio, and delivering projects for two Premier League clubs and the NBA. He is a regular TV guest on Bein Sports, Al Jazeera, Serie A, and other sports channels.
Fleur holds a degree in Fashion Marketing and Branding and is a qualified Design and Technology teacher, a combination that brings both strategic grounding and clear, creative thinking to every project.
At Merito, she manages clients across the full marketing process, from strategic planning and audits to campaign delivery. She specialises in helping charity and professional services clients rebuild their marketing communications from the ground up, creating consistency across all channels. She also brings hands-on experience from a previous role at a non-profit organisation.
Fleur is recognised for her ability to deliver results with efficiency.
When she's not working, she enjoys sewing, painting, and pottery.
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